1) What’s truly unique about my artistry and my music that sets me apart from everyone else?
Integration of different styles
Sonic wizardry
2) What’s interesting enough about my story to grab the attention of someone who’s never heard my music?
Travelling the world since age 6
3) What message do I want to get across about my music when someone finds me online?
You are not alone
4) How can I convey that message through my social media posts, photos, color schemes, website design, album artwork, merch, blog, and press interviews?