I. Skills, Talents, Gifts & Knowledge:
What am i good at?
music, writing, veganism. movement, empowering others, communication, sex, spirituality, meditation, philosophy, personal growth, productivity, relationships, business, wealth
II. What people buy?
make more money
feel more happy & fulfilled
become successful
healthier lifestyle
freedom
inner peace
stronger
sexier
communication skills
daily routine mastery
III. The Sweet spot
purpose/mission = world peace
skills/ talents = empower others
market = personal growth
overlap —> lifecoaching? writing? entrepreneur? musician?
IV. Demographics
hipsters, artists, creatives, open relationships, over achievers, entrepreneurs, vegans, bohemians, self help junkies, book lovers, new age, spiritual, zen, sam harris, jordan peterson, nofap, tantra, yoga, buddhism, self published authors, wantrapreneurs
ages —> 22-45
sex —> men, women
location —> USA, canada, europe, australia, global
what defines them? what is unique about them?
want to grow and make the world better
=> Change makers
V. Ideal clients
committed, intelligent, compassionate, liberal, fun, patient, cool, ambitious, responsible, wealthy, spiritual, open minded, creative
VI. Challenges and Pain
money, sex, energy, freedom, fitness, education, success, relationships, spirituality
VII. Ultimate results
financial freedom
true love
abundance
health
world peace
success
fullfillment
hope
VIII. Solution
holistic change
daily routine mastery
quit bad habits
time management
life purpose / vision
clarity
health
happiness
wealth
systems/process
meditation
movement
education
IX. Where?
self help books
online courses/forums
cryptos
fb groups
vegan conferences
meetups
toastmasters
seminars
vegan restaurants
running club
entrepreneurs
couch surfing
hostels
indie rock concerts
X. Remarkabality:
direct
efficient
effective
focused sharp
compassionate
fun
brilliant
smart
wise
XI. Movement: WORLD PEACE
XII. Business Model:
Coaching
author
speaker
XIII. Products/services:
Books
courses
coaching
merch
audio programs
success music
seminars
retreats
podcast
interviews
blog
XIV. Income goals:
monthly —> $10k
yearly —> $100k
sales and price points to reach:
coaching $5k/month
online courses $2k/m
books/audio $2k/m
other $1k/m
STRATEGIES
XV. Attracting new prospects
* website + sales funnel
* mailing list
* online ads (fb, yt, etc)
* social media
* word of mouth
* books, videos (promotion)
* free content
XVI. Building relationships
* email
* skype
* social media
* surveys
* retreats
* meetups
XVII. Extending invitations
* online ads
* social media posts
* youtube videos
* podcast
* ebooks
XVIII. Enrolling clients
* serve them
* solve their problems
* heart-heart communication
* links in ebooks/youtube
XIX. Client retention & followup sales
* master influence/persuasion
* make irresistable offer
XX. Web pages
* brand website
* facebook, twitter, youtube, quora, medium, instagram, pinterest, soundcloud
XXI. Tracking
—> manually
—> software?
—> hire assistant/team
XXII. Partners
* lifecoaches
* affiliate marketers
* copywriters
* celebrities
* spiritual gurus
* podcasters
* youtubers
* writers/bloggers/authors
XXIII. Joint ventures
* promote products i like (and vice versa)
XXIV. Launches
* ebooks
* courses
* membership sites
* coaching systems
* systems / methods
XXV. Actions
* build website + blog + mailing list
* create opt-in with free gifts
XXVI. Choose & Commit:
* start blog
* relocate
XXVII. Team
* solo for now
* virtual assistant (eventually)
XXVIII. Software:
* wifi/internet/laptop
* wordpress
* click funnels
XXIX. Next steps
* complete module 3
* redesign blog
* continue to grow, learn, implement
* enjoy the process
