Readers note: Awe was my main music project at the time, we were a rock duo based in Helsinki… you can listen to some of the songs here. I quit the project to pursue my solo stuff and Peter our drummer became a hotshot lawyer. He’s now crushing it while I’m still working on this shit. But my time will come. ~ MN Sept 11, 2025
(finnish)
Tajuan koko ajan enemmän ja enemmän, että tää process tulee olee paljon pidempi (ja isompi) kuin mitä alunperin luulin. Alan olla sitä mieltä rehellisesti, että tämä vuosi tulee olla enimmäkseen “development” vaihe + mahdollisesti ensi vuosi. Forget about America plans vaikka varmasti sinne mennään eventually. Se ei oo tällä hetkellä relevant ja on enemmänkin by-product of our ultimate goals as artists and human beings. Tänä päivänä ja internetin myötä maailmasta on tullut globaali ja yhteisöllinen (ainakin taide ja viihde alalla), että ei sillä oo väliä missä sitä on. Tietty itse olisin ja asuisin mielummin Jenkeissä kuin suomessa. Muutan sinne heti kun on mahdollista, se on varmasti parempi tapa ajatella sitä asiaa.
<==> SELFISH ALTRUISM IN PRACTICE <==>
(blueprint.)
PHASE I
minimum 1-2 years
* purchase of equipment for fundamental infrastructure
(studio, live, website & media)
* practice and enhancement of technical abilities
(in art, media, marketing, business, etc)
* education
* physical appearance, style, character building, self mastery and health
—-> INTERNET
— > build fanbase online
— > record all songs and distribute online
— > create music videos, documentaries and distribute online
— > live performances in real life and online (to develop performance skills)
— > basic merchandise production and distribution in digital and physical form
===>>>> DISTRIBUTE ALL PRODUCTS FOR FREE !! ===>>>>
(use that as a marketing tool in itself for fans/supporters to optionally donate or purchase “special” items or fanclub limited edition items/media or auctioned tickets for live shows, etc)
ESSENTIAL GOAL: to build solid foundation and master our craft, our abilities, our personalities, our message, our product, our intentions –> this phase is all about us and OUR evolution as artists and human beings.
WE SHALL CALL THIS THE INTERNAL STUDY/DEVELOPMENT OR *SELFISH* PHASE.
PHASE II
impossible to estimate time frame at the current stage
* record official album (in the traditional sense)
–> release as physical album
++ create a new concept for this medium e.g. VIRTUAL ONLINE ALBUM
(webpage for album with interactive options for listening, video, lyrics, making of, documentaries, interviews, etc)
* make a full length film
* virtual and physical world tour (where our actual live performances in all continents are available to view online as well as in reality)
* write book on Awe story, its background, its philosophy, its conceptualization and its significance and intentions
—> COMBINE MUSIC/FILM/LITERATURE/PERFORMANCE into one single AWE masterpiece product == THE NEW “BIBLE” for modern man (Bible mentioned as just a statement of reference) —>>> ALTHOUGH AT FIRST MAY SEEM LIKE A FAR-FETCHED IDEA, NOTE THAT THIS IS SOMETHING THAT NOBODY HAS MANAGED OR PERHAPS EVEN ATTEMPTED TO DO YET AND WOULD UNARGUABLY BE OF IMMENSE VALUE TO HUMANITY —>>>
ESSENTIAL GOAL: to change people’s lives and change the whole concept of entertainment and life in the 21st century –> this phase is about the world in general, making our contribution to it, making life better for our species, our planet and its life. This is not just our opportunity but our OBLIGATION & RESPONSIBILITY. (hence when people come see us live, our goal is for them to have a life-altering experience in every way possible)
WE SHALL CALL THIS THE EXTERNAL TEACHING/SPREADING OR *ALTRUISM * PHASE.
PHASE III
* our work is complete if we are to get to this phase *
— we can continue our work in AWE or choose to go our separate ways
==>> Awe goes on regardless of our decision
ESSENTIAL GOAL: to truly begin our lives and enjoy life e.g. start families, become doctors, invent time-travel, begin new careers in stand up comedy, etc… lol
<==> SELFISH ALTRUISM <==>
REMEMBER:
WE ARE DOING THIS FOR OUR OWN SELFISH PLEASURE WHICH ENABLES US TO “GIVE” OURSELVES TO THE WORLD. True selfishness and altruism work in coherence and are inseparable.
“A healthy and ethical human being is the greatest contribution in itself to humanity and nature.” – AWE philosophy
Reader’s note #2: I personally think Peter was relieved when I quit because my manic visions and outbursts were getting outta control as you can see here! He was a solid drummer though and who knows, maybe our paths will cross again. You never know when a poet needs a good lawyer who can also play a mean drum solo!